On April 21, Google released a new algorithm for mobile readiness—and it’s creating a big enough buzz to actually warrant some changes by web hosts, designers and search engine optimization (SEO) professionals. Google updates its algorithms on a regular basis, and many of these updates go unnoticed by everyone except the most stringent of SEO gurus. However, some (like this one) may really pack a punch. These algorithms, used by all major search engines that are Google-like, rank pages when someone Googles a keyword or phrase. For example, if you Google “hostt WordPress blog,”, there’s a reason certain pages pop up in a certain order.
It’s not news that mobile readiness has arrived, but everyone is still adjusting to the unique needs, demands and quirks of surfing on a mobile platform. Google has long lead the SEO pack in the US and many other countries. For Google, the goal is to optimize sites that make the mobile experience best for surfers (your audience). On the Google Webmaster’s blog, it has been posted that websites can receive a mobile-friendly tag right under their SERP (search engine ranking page) listing when they don’t make people use horizontal scrolling. Your site must also nix the zoom feature, must have links that are simple to click and you must have mobile-compatible software present.
How Site Owners Can Get on Board
There are many ways to get “mobile ready,” and if website owners want to appease Google, they need to get on board as soon as possible. No matter the type or size of the website, from ecommerce to blogs, this is one algorithm change that demands immediate attention. A poor(er) Google ranking can mean less traffic, and it will likely bump many websites off the first page of Google results for their keyphrases or even out of the top five ranking.
For website builders, one of the easiest approaches might be using a mobile site builder suite. Website owners can seek out designers who specialize in responsive design and/or mobile readiness. However, don’t forget about web hosts, too. A host should specialize in conversion services as well as mobile site builder packages, especially if it’s a full-service host.
Why Have Your Host Design?
Hosts which offer more than “just” hosting streamline the process for site owners. It is often more cost effective, since niche service providers tend to charge a premium. In some cases, the service may even be user-implemented. Some websites are very complex while others are simple enough that an owner can get mobile ready by themselves, with the right tools. Finally, with a bevy of templates that can be customized in some instances, fast launching is a breeze.
Not every host you’ll find will feature mobile services, and even if you do find an all-in-one service provider, there is no guarantee that they are keeping up with what Google has released as their best SEO mobile practices. Getting that Google mobile friendly tag is what really matters, and that’s all up to the owner’s due diligence.